'Tis the season for charitable donation but FOX Factory has come up with a concept that extends all year round for outdoor adventuring. Its signature community investment program called "Trail Trust" is intended to deliver sustainable adventure to everyone via nonprofit partners worldwide. This means promoting the conscientious use of land amongst outdoor enthusiasts and diversifying the populations that participate in powersports — because everyone deserves the thrill of adventure.
“Trail Trust represents FOX Factory’s commitment to the future and plays a pivotal role in activating the Planet Pillar of our FOX Factory Frontiers sustainability strategy," explains Jackie Martin, FOX Chief Purpose and Inclusion Officer. “We’re in a unique position to do more to positively impact the environments where we live, work and play — both from a responsible and safe land use perspective as well as connecting people of all backgrounds and abilities to the outdoors.”
As part of this launch FOX has already awarded $500,000 in Trail Trust funding, including one of Dealernews' favorite land use advocates, Don Amador. The groups getting an early holiday gift are:
• National Off-Highway Vehicle Conservation Council
• Off-Road Business Association (ORBA)
• Post Wildfire Off-Highway Vehicle Recovery Alliance
• Tread Lightly!
“We’re very proud to be partnering with the FOX Factory’s Trail Trust Program in an important effort to recover and reopen critical multi-use recreation facilities after they have been devastated by intense wildfires or other natural disasters,” adds Amador, Post Wildfire OHV Recovery Alliance President. “Our post-fire volunteer projects are a great way to bring the motorized and non-motorized recreation communities together so that our sustainable trail networks can be protected for current and future generations.
“PWORA commends the Trail Trust program for its commitment to enhance responsible recreational use of public lands and is an excellent example of the important role that industry has in partnering with non-profits to improve access to diverse environmentally sound backcountry adventures in the great outdoors.”
Applications are accepted on a rolling basis and reviewed quarterly. Trail Trust program information, eligibility criteria and the application form can be found at:
