Hard copies of the new book from Dealernews columnist Dr. Paul Leinberger and his partner Stephen Denny are available wherever books are sold! Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World is based on four years of global research. It features interviews and case studies with leaders in technology, apparel, transportation and more, plus insights from independent filmmakers, leaders in sports analytics, and impresarios on the cutting edge of the future of live music. Unfiltered Marketing explores the impact of technology on culture — and what smart brands need to do to take advantage of this enormous shift in consumer sensibilities.
Interested? Buy it here – or wherever you buy your books: ow.ly/p1OG50Bw7Xj
