Looking to get your degree in the powersports industry? Time to skip the School Of Hard Knocks and enroll in TuckerU! “Our dealers tell us education is critical,” stated Taz Sobotka, Senior Director of Marketing for Tucker. “They tell us consumers are more educated than ever when they walk through their door, so it's our responsibility to help educate the dealer staff. We're proud to launch TuckerU to help do just that.”
Tucker Powersports has invested in education to continue bringing value to their 8,500+ dealers through a strategic partnership with Brandecation. Users of the TuckerU platform learn, test and retain specialized product information at their own pace. TuckerU provides direct access to training courses and certifications in one convenient location, 24 hours a day, 7 days a week, 365 days a year.
“We're excited about this new partnership,” adds Rich Maychrich, CEO of Brandecation. “It's amazing to see the number of brands coming to us knowing they can get plugged into TuckerU. They value the attention of 150+ salespeople and 8,500+ dealers. So, this strategic partnership is a win-win for everyone.”
TuckerU includes valuable brand and product knowledge on powerful brands distributed to powersports dealers across the nation. TuckerU also includes custom training modules on retailing, merchandising, marketing, and other areas. Each of the training courses come with testing and a certification process. Brands currently enrolled in TuckerU include Arai, Metzeler, Bikemaster, QuadBoss, DragonFire Racing, Twin Power, ProTaper, Speed and Strength and Answer Racing.
“Our goal with this platform is to help our dealers and field sales team have a centralized place to go for education. This is an area of focus in bringing value to our customers,” Sobotka concludes.
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