Western Power Sports is rolling out the red carpet this weekend for the big screen premiere of Honing The Craft — a celluloid tribute to the biker lifestyle. Headlined by its Highway 21 Brand (so named after the stretch of road that winds through the Rockies), the film pays tribute to the pursuit of perfection and the ultimate motorcycle ride. In addition to playing on the big screen at the historic Egyptian Theater in Boise, there will be a custom bike show, more than $10K in raffles and fun for the whole family. Best of all, it is free of charge for everyone!
“At Highway 21, our passion for motorcycle culture fuels every decision we make,” says cinematographer James Reeves. “In Honing The Craft, we sit down with creators, makers, and riders from various industries to explore the power that comes from creating with intent. It’s an examination of craftsmanship and the endless pursuit of perfection. More than just business, it’s a lifestyle — and it’s everything we stand for.”
Featuring the talents of Matt Whitlock from Wrecked Metals, Boise-based husband and wife Weston and Nicole Keisel, Farm Boys CC Ryan Salaman, CHOP Merchandise and Highway 21’s own senior lead designer “Weld Burn" AKA Jacob Heaton.
Mountains. It’s an insight into the eye of a craftsman, it’s the hard work, the sweat and the blood that it takes to build true character,” explains Brand Manager Brandan Smith. “It’s not just one thing, it's everything that it takes to achieve perfection, no styling detail is too small and no aspect of safety will be overlooked. At Highway 21 we pride ourselves in being enthusiasts of two wheels and will never stop turning those wheels to provide riders with new innovative technology in timeless style.”
Don’t miss it: This will be the only time this Two-Time Telly Award winning content will be displayed in this format! The red carpet rolls out June 11th at the Egyptian Theater Boise, ID at 6pm.
