Speaking of an Iconic Italian marque, did you catch the Vespa 946 “Bunny” model? The unique version of the Vespa featuring a looney rabbit peeping out of the bodywork was created to commemorate the Lunar New Year but it works equally well for Easter as it does for the Year Of The Rabbit. Vespa claims it “confirms the 946 is a contemporary interpretation of Vespa values. The brand's classic green is, in fact, reworked to be sparkling.”
It also serves as a precursor for the next decade of limited-edition models. Vespa 946 celebrates its 10th anniversary with a limited and numbered edition of 1,000 vehicles which are dedicated to the lunar calendar. A creative breakthrough that starts a collection that, every year and for the next 12, will feature the animal of the year.
In the meantime, parent company Piaggio is hoping Easter eggs like the 946 will help build their dealer network now. With more than 30 new franchises appointed in 2022, existing powersports dealers and entrepreneurs alike are encouraged to join the Piaggio Group Americas family, expanding their portfolio with the industry’s most diverse group of two and even three wheeled machines.
Piaggio Group Americas is also offering “Motoplex” points housing Aprilia, Moto Guzzi, Piaggio and Vespa brands under one roof. Piaggio claims their above-average dealer margins, expansive territories and exceptional ROI are an amazing opportunity to get started in powersports or expand your current powersports portfolio in your dealership.
To become a Piaggio Group dealer, click here:
https://aprilia.regfox.com/become-a-dealer
