After years of dealers questioning why KTM was entering the super car wars, KTM AG is officially exiting the X-Bow effort. “KTM Sportcar GmbH, a subsidiary of KTM AG, is realigning itself strategically and future-oriented with a new ownership structure,” is how the official notification reads.
Michael Wölfling, Managing Director of KTM Sportcar GmbH, explains: “𝘞𝘪𝘵𝘩 𝘵𝘩𝘦 𝘯𝘦𝘸 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴, 𝘸𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘨𝘢𝘪𝘯𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘮𝘱𝘦𝘵𝘶𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘳𝘵𝘩𝘦𝘳 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺. 𝘛𝘩𝘪𝘴 𝘭𝘢𝘺𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘴𝘵𝘢𝘨𝘦 𝘰𝘧 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵.”
According to Wölfling, the post-Bajaj plan calls for “an internationally experienced group of investors to assume responsibility for the further development of the KTM X-BOW brand — with a clear focus on technology & innovation, internationalization and expansion of the X-BOW model family. In particular, the areas of road-legal super sports cars and the newly created off-road segment are to be strengthened and expanded in a targeted manner.”
Moving forward, KTM AG will remain associated with KTM Sportcar GmbH as licensor of the brand name.
