Like The Motor Company and HDFS, the LiveWire division experienced a Q1 decline. LiveWire Group, Inc. (“LiveWire” or the “Company”) (NYSE: LVWR) reported first quarter 2025 results at the same time as the H Partners/Harley-Davidson battle was heating up. “Recognizing the heavyweight 2-wheel EV market remains limited in size for now, we remain focused on what we can control,” claims Karim Donnez, CEO, LiveWire.
“Expenses are down by over 30% compared to the prior year same quarter with continued efforts to optimize. We opened four new countries in Europe and introduced LiveWire S2 Alpinista globally, as well as the first pedal assist STACYC product for teens and adults looking to join the ride. We also secured our first fleet customers: thank you Police Department of St Cloud, Florida for your trust and business,” said Donnez.
First Quarter Highlights & Financial Results
• Consolidated operating loss decreased by $9.7 million from the same quarter 2024 driven by a decrease in consolidated selling, administrative and engineering expenses.
• Reduced consolidated selling, administrative and engineering expense by $7.8 million from same quarter 2024 due to initiatives taken in the later half of 2024 to streamline headcount and other costs.
• Reduced net cash used during the quarter by $8.7 million, or 32%, from the same quarter 2024.
• Entered four new markets – Poland, Portugal, Finland and Belgium.
