Mama Tried was founded with the intention to have a bike show with some soul! “Not bolting some bags and mirrors on it and calling it a ‘show’ bike,” is how co-founder Warren Heir, Jr. remembers it. The “social experiment with motorcycles as the glue to hold it together” has evolved into a global phenomenon over the years as an indoor invitational showcasing honest, homebuilt and unusual bikes. “Unusual” being the operative term for the February event.
“We are an event company, but really we’re an event organization that puts on parties,” notes co-founder Scott Johnson. This year LiveWire crashed the party with a couple unusual customs: Gas Monkey Richard Rawlings and V-Twin Visionary himself, Jeff Holt built a couple custom LiveWires. “LiveWire thanks Richard and Jeff for bringing their unmatched talent, creativity, and flawless execution to their custom S2 Alpinista builds,” states Jon Bekefy, Head of Commercial, LiveWire. “Their willingness to explore new territory in electric motorcycle customization speaks not only to their vision as builders, but to where the movement itself is headed.”
Based on the S2 Alpinista platform, the two custom builds reflect the unique vision, craftsmanship, and creative DNA of each builder—demonstrating the versatility of the S2 platform while pushing the boundaries of what’s possible in electric motorcycle customization. “Together, the projects represent a new chapter in EV customization, where design, performance, and motorcycle culture converge without compromise,” Bekefy claims.
To view the behind-the-scenes building of each bike, visit Richard Rawlings’ Gas Monkey Garage YouTube Playlist:
and see Jeff G. Holt’s Instagram page for his “Hater Generator” build:
https://www.instagram.com/jeffgholt
“These one‑of‑one S2 Alpinista builds stand as proof that electric motorcycles don’t just belong in custom culture—they are helping define the next chapter,” Bekefy concludes.
