The only “Ride-In” candidate? Four more gears! Chains we can believe in… these were the campaign promises of the 2012 spoof of Malcolm Smith For President Campaign. Given the current state of affairs, maybe Malcolm should have been on the 2020 ballot?
Our friends Scott Cox and Todd Huffman decided it was time for "chains we can believe in" and "4 More Gears" when they introduced the Malcolm Smith For President Campaign promoting the legend as a "ride in" candidate during the divisive 2012 elections. Like an old 2-stroke, the message still resonates!
"Pipeline Digital Media (PDM) was hired by Malcolm Smith Motorsports to create and develop a commercial for their sponsorship of the 2012 Monster Energy Supercross at Anaheim Stadium," says Huffman. "We thought having some fun with the current political season was the way to go at the time…"
With a crew of (4) and one day they shot all the green screen and location shots at the store itself without disrupting store operations.
