MAVTV, the nation’s premier motorsports cable TV, FAST channels and streaming platform has been acquired by the RACER media group. The combination will provide the Irvine-based RACER brand with a substantial additional base of operations in another of the United States’ motorsports and automotive centers, Indianapolis, where MAVTV is located. The company expects no changes to staffing or operations, ensuring continuity in operations and production.
“This is an exciting day for motorsports media,” said CJ Olivares, president of MAVTV. “We are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the RACER banner, we will redefine the way content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America.”
“Since we completed our capital raise last September, our business, our content offering, our marketing solutions and our team have evolved rapidly. Additional signals of our change and our future are literally days away, and we can’t wait to share those with the marketplace, as well,” added RACER founder and Chief Executive Officer Paul Pfanner. “This acquisition fortifies two of the four strategic pillars we’re pursuing as a brand, pillars we call ‘follow’ and ‘market’, which relate to amassing the largest motorsports following in North America – the most important motorsports and automotive market in the world – and offering our partners, customers and brands the tools they need to succeed.”
The rebrand from MAVTV to RACER will take place progressively over the next few months, allowing for the necessary television logistics and operational steps to be executed seamlessly. However, some branding elements, such as logos and digital assets, will change immediately to reflect the new brand identity. This approach ensures no disruption for viewers, partners, and stakeholders while delivering an enhanced motorsports media experience.
About RACER Media & Marketing
Founded in 1992, RACER is the premier motorsports media brand in North America, delivering industry-leading content across multiple platforms, including the newly-launched RACER Creator Network and RACER Podcasts along with motorsport culture-defining touchstones RACER.com and RACER magazine. The company also operates a strategic consulting, branding and marketing agency – RACER Studio – and produces live streamed events. Its clients have included BMW, Dodge SRT, General Motors, Honda, Hyundai, Mazda, Porsche, Toyota, IMSA, IndyCar, Laguna Seca, SCCA, Trans-Am, Monster Energy, American Legion, Lime Rock Park, Piloti and many others.
About MAVTV (Now RACER Network)
RACER Network, formerly MAVTV, is the premier motorsports broadcast and digital platform dedicated exclusively to delivering the most comprehensive motorsports and automotive enthusiast content across cable TV, FAST channels and streaming. With a passion for the culture at its core, RACER Network offers an unparalleled lineup of live racing, documentary series, news and analysis, and car culture shows high-quality original programming to millions of fans worldwide.
