The number of impressions roadracing is making continues to grow. The GEICO Motorcycle MotoAmerica Superbikes at Monterey held Oct. 23-25 posted the best media numbers of the season. The addition of the King Of The Baggers demonstration to the WeatherTech Laguna Seca event was a big success!
Key takeaways:
Over 225,000 linear TV viewers (Nielsen P2+) a 1.4x increase over round 9 in 2019.
Over 1.3M digital views thus far a 6x increase over round 9 in 2019.
Over 133M Facebook impressions and over 83M Instagram impressions Y-T-D.
Look for a full report, including an exclusive interview with Baggers ringleader Rob Buydos in the next issue.
