Cue the Willie Nelson sound byte, River Road returns to dealers. The lineup of apparel for motorcycle riders is arriving at dealerships around the country just in time for Rally season. Although River Road’s reboot was initially announced in Q3 2023, distribution of the products took longer than planned. Shortly after the introduction of the new line of riding gear Tucker packed it in, and the River Road brand was acquired by Turn 14 Distribution.
"We couldn't be happier to have the new River Road line available in dealerships,” said Brent Ash, Brand Manager for River Road. "This product line is truly striking, with designs that are eye-catching and features that meet our customer's increasingly high demands. It's exciting to finally get these products to riders and see them on the road."
River Road's new collection marks the return of the brand which originally launched in 1998. The range now includes classic and modern-styled leather jackets, leather vests, gloves, chaps and helmets. This is the largest product launch ever for the River Road brand, adds Ash, with eight jackets styled for men and women, five styles of vests, four choices in chaps, 12 different styles of gloves and 13 helmets. All of the apparel categories include products for men and women.
River Road products are available exclusively from Turn 14 Distribution. Although a newcomer to powersports, Turn 14 utilized the automotive aftermarket ACES and PIES standards, so onboarding the distributor's acquired and distributed brands included an upgrade to the data on product naming, tracking, fitment and product descriptions. Now with the upgrade in place for River Road, dealers have full access to all the riding gear from the latest product launch.
