"Giant was pretty excited about jumping in with me to create the only exclusive Giant electric bicycle store in a motorcycle franchise in the United States," explains Tom Hicks in Part II of his Dealer Profile coming in the April issue. "The decision to do this is that we Baby Boomers — the majority of the motorcyclists out there now — are getting older. People in their 50s and 60s have some physical limitations.
"These electric bicycles really help get us out riding… and we ride a bicycle to stay in shape so we can still ride motorcycles," says the latest convert to the eBike realm.