Nothing like getting into the holiday spirit at a dealership, so Triumph Motorcycles is inviting riders to come to their dealers and join the fun on a nationwide day of good cheer with great motorcycles! The Triumph National Dealership Holiday Parties, hosted at participating dealerships across the United States and Canada, takes place on Saturday, December 13th, 2025. The plan is to give riders and Triumph enthusiasts the perfect excuse to visit their local Triumph dealership while they’re wrapping up their shopping.
“Motorcyclists don’t only miss riding during the cold and busy holiday season; they also miss connecting with their local riding community,” says Adam VanderVeen – Marketing Director, Triumph Motorcycles America. “The National Dealer Holiday Parties are a great way to sneak in some time with like-minded riders, get an early look at some new 2026 motorcycles, and secure a Triumph gift for any riders on their shopping list. For those with children, it’s a great opportunity to bring them along to start sharing their passion for riding. We’re thankful to all our participating dealers for their forthcoming efforts in creating a festive day at the dealership for riders to enjoy together.”
Guests can look forward to a family friendly and festive experience during regular business hours, with all participating dealer offering complimentary Triumph Christmas ornaments, holiday themed Triumph coloring books as a kids activity, special pricing on clothing and accessories, and exclusive one-day-only incentives on select Triumph motorcycles, available only during the event. Alongside these special offers, the holiday spirit will be in full swing as each dealership will make the event uniquely their own, with seasonal snacks and refreshments, festive entertainment or activities, and plenty of opportunities to connect with fellow riders and Triumph staff.
