“I don’t think we choose to open a Triumph dealership…I think Triumph kind of choose us,” quips Gordon Erickson, owner of Pop’s Garage. The newest flagship store will be established from an existing custom motorcycle shop along Alpharetta Highway in the town of Roswell, Georgia. This prime location at the base of the Blue Ridge Mountains is expected to draw riders from northern Georgia as well as those in downtown Atlanta.
The restored space, built in the late 1980s, pairs the new Flagship Triumph dealership and service center with the recently developed Pop’s Coffee Shop. In its first year of operation, Pop’s Coffee Shop has already become a popular destination for riders, offering the new dealership a strong customer base before even opening.
“Since we currently have an independent motorcycle fix and repair business, we work on pretty much all brands of motorcycles,” explains Erickson. “In the last few months, I have noticed more and more Triumph motorcycles in the parking lot of our coffee shop and in our repair center, and the numbers were increasing almost daily. I asked a couple of our good customers, who I knew had Triumphs, where they had their motorcycles serviced, and they all answered that the closest dealership was about an hour away. This was all I needed to hear. I knew Triumph North America was based in Atlanta near the airport, so I just gave them a call. Whether it was a bit of good luck or just the perfect opportunity, who really knows. We are very excited to be soon selling Triumph motorcycles, apparel, and parts. Kind of a dream come true for all of us.”
Erickson will be giving himself an employee discount on his bike… maybe. “Triumph dropped a Tiger 900 off at the shop for us to test ride. Everyone just loved the motorcycle and was very impressed with the fit and finish, along with the over-the-top performance. I have already found and pre-purchased a new Scrambler 1200 Steve McQueen Edition for my personal collection.”
The dealership expects to open its doors to the public in early August when the build-out is complete, and new motorcycle inventory begins to arrive. Roswell will be one of 15 new Triumph dealers to open in the past 12 months.
