Quite a start to an article!
“Why some brands aren’t offering Black Friday deals.
Scaling back on Black Friday is a canny marketing tactic for brands like REI, Everlane and T.J. Maxx”…
Why does everything have to be a “tactic” or a “strategy”? My partner and I choose to close our company at noon on Wednesday and reopen Monday, with our zero discounts policy still in full effect. Is that a strategy? No just believing that everybody need to be with their family and slow down a bit. Life and business doesn’t have to be about more more more but should be about better better and better! And yes people!….better does not equal more!
