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READY TO RUMBLE? NVP SET TO ROLL INTO MKE

Dealers save the date! NVP is ready to return to Milwaukee as LeMans plays host to the North American NVP Product Expo, set for September 6-7, 2025 at the Baird Center in Milwaukee, Wisconsin. According to Paul Devine, VP of Sales and Marketing at LeMans Corporation, this year’s event promises to be the most epic expo to date, bringing together top industry professionals, motorcycle enthusiasts and dealers from across North America.

“This is more than just a trade show – it’s a celebration of motorcycle culture and community,” Devine adds. “We’re bringing together the best products, the most passionate people and unforgettable experiences under one roof.”

This year’s Fall NVP will also feature an expanded evening Bike Show on Saturday showcasing custom builds across Vintage, Metric and V-Twin classes. In addition to the bike show, the event will host a Meet & Greet with key figures from the motorcycle world, offering attendees exclusive networking opportunities. Attendees can experience all the excitement in the Skyview Terrace and Baird Ballroom, both located within the Baird Center.

“This year we are raising the bar with new experiences designed to deliver more value, excitement and engagement for our dealers,” notes Devine. 

New Format Highlights

• Free Gift for Attending Dealers 

• Special Show Discounts & Dealer Incentives

• Giveaways on Sunday

• Dealer Training on the Expo Floor 

• BRL Bagger Bike Build-Off

Dealers can register to attend the NVP Product Expo with their Parts Unlimited or Drag Specialties Sales Representative starting now. 

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