While not exactly Cary Grant and Audrey Hepburn, a Roman Holiday is set for Vespa’s 80th anniversary. Vespatisti from around the globe will gather in Rome on June 25-28, 2026 for the biggest party in the history of this venerated brand. Tens of thousands of Vespa enthusiasts are anticipated — only natural, given that Vespa was the first scooter brand to bring together young people from around the world.
Since 1946, Vespa has given the world an extra gear, spreading like wildfire and uniting entire generations of young people from distant, diverse cultures in a single passion. It has driven cultural, musical and youth trends, accompanying countries and continents in their growth and driving them forwards during periods of prosperity. Today, Vespa is a global brand which champions the values of technology, style and elegance.
Rome, the eternal city, has always been a symbol of Italy’s Dolce Vita in the collective imagination, and as such, has been selected as the perfect destination. Where better to celebrate the 80th anniversary of an icon that has never aged, and has successfully reinventing itself over time to remain contemporary?
