After more than 100 years, Motorcyclist Magazine will no longer be in print as of the July/August issue according to Bonnier Corp. “Like other enthusiast-content segments, motorcycle readership has evolved to a truly digital audience,” said Andy Leisner, SVP Managing Director of the Bonnier Motorcycle Group. “There have been substantial shifts in consumer content preferences as well as advertisers’ desire to reach motorcycle consumers on these growing digital platforms.”
The brand will continue online at motorcyclistonline.com and across all social and video platforms.
Leisner claims the digital audience for Motorcyclist has grown substantially, led by the 1.18 million enthusiasts who interact with Motorcyclist’s social channels, including 630,597 Motorcyclist YouTube subscribers. In the past two years, Motorcyclist’s YouTube views have grown by 239%, and subscribers have grown by 494%. All existing Motorcyclist staff and production resources will be shifted to address the growth on these channels.
