Although the big push for Segway Powersports has been for its UTVs in the U.S. the past couple of years, Segway-Ninebot Global aspirations are smaller — micromobility transportation solutions. They have even assembled a dedicated e-bike division in the United States to support the upcoming launch of its first two e-bikes — the Xyber and Xafari—made their debut at the Consumer Electronics Show in Las Vegas and will be available in Q1 2025.
The company is also implementing a new sales model for its e-bikes supporting independent dealers rather than selling direct-to-consumer or through major retail chains and websites as it does with its other product offerings. “We’re committed to entering the e-bike market in a big way and doing it right,” claims Nick Howe, head of e-bike. “This means doing something new and different with both our products and our sales model. We see an opportunity to redefine the e-bike and micromobility product categories and return to a true dealer-centric sales model in the process.”
Dealer Model
For its new e-bike division, Segway is seeking independent bicycle dealers (IBDs), electric bicycle dealers (EBDs) and what it is calling “other bicycle dealers” or OBDs—shops that may not be bike-specific, but are a good fit for its e-bikes, including powersports and outdoor retailers. In addition to purchasing directly through dealers, customers will be able to buy e-bikes on Segway’s website and have them shipped to a local dealer of their choice. Receiving dealers will still earn margin on these “online to offline” (O2O) purchases.
Interested dealers can contact salesteam.ebike@segway.com
