Nivel Parts & Manufacturing Co LLC, triggered the Richter Scale when they acquired UTV product innovator Seizmik, from co-founder/CEO Steve Shankin. “This is an exciting time for Seizmik,” says Shankin. “With Nivel, we have an opportunity to expand and grow in ways we would not have been able to do independently.”
Already a leader in the golf car and PTV aftermarket, including owning the MadJax, Red Dot, GTW, Jake’s and Reliance brands, Nivel has been broadening its reach into the powersports. It recently acquired e-tail giant SideBySideStuff.com among others. “Nivel’s purchase of Seizmik positions us Specialty Vehicles as an important player in the B2B and B2C UTV market,” says Nivel CEO Brent Moore. “Nivel has been looking at the UTV market for some time and we couldn’t be happier to have found such a solid and innovative partner as Seizmik.”
Seizmik will continue to operate as an independent subsidiary within the Nivel Specialty Vehicles division and Shankin transitions to a new role as Executive Vice President of Nivel’s growing UTV division. Seizmik’s range of accessories including mirrors, door kits, windshields, gun racks and lighting can be found at over 5,000 independent powersports dealerships. https://seizmik.com
