Industry veteran Charlie Hadayia Jr. is back in the saddle again at S&S Cycle after a 15-year hiatus. The Wisconsin-based go-fasters have brought Hadayia back as their Director of Business Development. "We are excited to welcome Charlie back to S&S Cycle," says Paul Skarie, President & CEO of S&S Cycle. "His exceptional leadership and industry expertise are exactly what we need as we embark on the next chapter of our growth. Charlie's track record speaks for itself, and we are confident that his return will bring new opportunities and innovations to our company."
Hadayia returns to S&S after serving most recently as Senior Vice President of Supply Chain for APG. Prior to that, he was with Tucker Rocky/Biker’s Choice and was first with S&S from 1998 – 2010, where he worked his way from a Tech position to Senior Manager of Racing and Customer Service before finally becoming the Director of Product Line.
Hadayia's return to S&S Cycle marks a significant milestone as the company aims to strengthen its position in the V-Twin market and expand its Off-Road efforts. With a focus on cutting-edge product development, enhanced customer experiences, and strategic market expansion, S&S Cycle is poised to continue its legacy of excellence and innovation.
"I am excited to rejoin S&S Cycle and contribute to its future success," claims Hadayia. "The motorcycle industry is evolving rapidly, and I look forward to leveraging my experience to drive growth and innovation at S&S. Together with the talented team here, we will explore new opportunities and build on the company's strong foundation."
