In addition to having Brand Ambassador Jeremy “Showtime” McGrath host a weekly Science Of Supercross snippet each week, Kawasaki is expanding social media video content creation for their entire dealer network. Kawasaki Motors Corp., U.S.A. announces an all-new application within its dealer marketing portal, the Kawasaki Social Video Creator. It enables dealers to stitch together running footage of Kawasaki’s powersports lines into 15, 30, and 60-second video clips that can then be uploaded to a dealer’s social media channels.
“Introduction of the all-new Kawasaki Social Video Creator application allows our dealers to leverage all of the great video content we capture across all model segments,” explains Kawasaki Motors Corp., U.S.A. Vice President, Marketing, Chris Brull. “This is a truly innovative marketing tool and we’re proud to provide our dealerships with the tools needed to succeed.”
With an average of 10 video clips per model and more than 320 video clips in total, there is an endless combination of videos that can be created to support Kawasaki products, according to Brull. Kawasaki Social Video Creator features include:
• Simple drag-and-drop user interface
• Optimized for desktop or mobile devices
• Ability to stitch together 15, 30, and 60-second clips from short 5-second clips
• Access to hundreds of video clips across sub-brands and model years
• A robust music library across genres – rock, pop, country, and more
• Ability to preview the video before exporting to ensure you have exactly what you want
• Export in 4:5, 9:16, or 16:9 aspect ratios to fit various social media platforms
The videos created through the Kawasaki Social Video Creator can be shared across social and digital platforms that include Facebook, Instagram and YouTube, or published directly to the dealer’s product pages on their website. Adding caption copy to each post to engage the customer and encourage them to visit their dealership can enrich the content.
“Kawasaki is excited to continue to work closely with its independent dealer network providing innovative tools to further consumer engagement, excitement, and education,” concludes Brull.
