At a time when big banks and traditional sources of F&I programs seem to be drying up, Lucas Oils is greasing the skids to broaden their branding at the dealership level. The global distributor of high-performance additives and lubricants has announced a partnership with Dealer Advantage Group to offer two Lucas Oil-branded Finance & Insurance (F&I) programs to dealerships.
“Today’s Dealers want the ability to provide premium protection options from brands they know and trust which is why we are thrilled the Dealership Advantage Group is now offering these world-class Lucas Oil products to dealers through these programs,” said Morgan Lucas, President of Lucas Oil. “We have been looking for a way to introduce new vehicle owners to our products which is why we chose to partner with Dealer Advantage Group. They have a deep understanding of the F&I process and are experts at creating customized programs helping dealerships provide the best products and services to their customers.”
Lucas for life? The Lucas Oil Engine for Life Program is available to all powersports, automotive, RV and marine dealerships in the United States and Canada. Combined with the Lucas Oil Paint Program, these F&I offerings give Dealers the ability to provide premium exterior and engine protection to their customers at the point of purchase… and in service departments. Both of these programs are only available through the Dealer Advantage Group, which also offers a wide variety of other services to new and used dealers including sales training, warranty programs and vehicle service contracts.
Lucas Oil Engine For Life Program
• Program can be sold or provided at no charge
• Available in the sales department, F&I, service department, and after time-of-sale
• 24/7 roadside assistance included
• Eligibility includes vehicles up to 8 years old and virtually all makes and models
• Zero deductible to the customer at the issuing dealer
Marketed as a true retention program “Lucas For Life” is designed to continue for the lifetime of vehicle ownership. “We are proud to partner with Lucas Oil,” added BJ Jamison, VP of Operations at Dealer Advantage Group. “Their team has provided tremendous support throughout this process, and they have been committed to demanding the best coverage with the most profitable offerings for the dealer community. Additionally, offering to co-brand with our dealer partners provides the consumer the utmost confidence in these programs because of the power of the Lucas Oil name.”
These programs are now available through Dealer Advantage Group, which is also offering them through partnerships with select F&I agencies. More information can be found at:
