Triumph is expanding on a successful first year of the Sneak Peek Tour, which saw the Trident 660, Tiger 850 Sport, and Speed Triple 1200 RS visit 50 US dealerships. This year’s tour will reach over 100 dealerships in the United States and Canada. “The Sneak Peek Tour creates the exciting feeling of knowing that at this moment, this is one of the only places in the world where you can see these motorcycles,” explains Marketing Director Adam VanderVeen.
The all-new Tiger Sport 660 and Speed Triple 1200 RR began making their public debuts at Triumph dealerships across North America as part of Triumph’s 2022 Sneak Peek Tour back on November 16th and continues through March 2022 for dealers on both sides of the border.
“There’s already a lot of enthusiasm building around this year’s all-new models,” Adam adds. “We can’t wait to create that exciting environment for riders at our dealerships again.” The goal is to drive customers directly to dealers. “Riders are encouraged to visit their local dealerships for an exclusive opportunity to see the bikes in person before they’re available for sale.”
The full schedule of tour stops can be found at:
