Show stopping news from Parts Unlimited’s NVP as GBrakes was stopping traffic in the aisles in Milwaukee. Now the embargo has been lifted and the word is that Giocar America — formerly Galfer USA and master distributor for Galfer Spain for more than 30 years — announced the official launch of GBrakes. The accumulated braking expertise of over 70 years, spans three generations in the Milesi family.
“We are excited to announce our strategic shift to focus solely on developing our own brand of braking systems,” explains Sandro Milesi, CEO of GBrakes. “We’ve taken everything we’ve learned over the past seven decades from my father and grandfather and evolved it into something new with GBrakes — while still maintaining the same commitment to performance, same passion for supporting the rider communities and, of course, delivering the best customer service.”
GBrakes isn’t just a new name, it’s the continuation of a legacy built over three generations. The Milesi family’s roots in braking innovation date back to 1952, when Maffio Milesi founded Galfer in Barcelona, Spain. In 1992, his son Giorgio Milesi brought that legacy to the U.S. and founded Giocar America, building Galfer USA into a widely respected name in motorcycle braking. Today, Sandro Milesi, the third generation, leads GBrakes as CEO and the visionary behind the brand’s next phase.
Riders, builders, and dealers can expect a robust product offering that includes precision laser-cut rotors, high-performance pads, steel braided brake lines, and full brake kits, all backed by U.S.-based customer service and technical support. GBrakes products are distributed by Parts Unlimited, Drag Specialties and Western Power Sports to a growing network of performance dealers and custom shops across the country. Stop here for more details:
