Can you hear me now? “This isn’t a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike. “It’s an accountability shift: After a year spent listening to our Dealer Advisory Council, we’re putting our service standards in writing, with guarantees attached!” She states the “New” Dealer Spike is a renewed commitment to the 6,800+ dealers we serve across powersports, marine, trailer and outdoor power equipment industries. “What we heard: dealers weren’t asking for more features. They wanted faster answers, clearer communication, and a platform that keeps performing after the lights go off, especially since more than half of dealer website traffic happens outside business hours.”
“It’s not the same Dealer Spike as it was even a year ago,” adds Kip Ames of Fred’s Marine, a member of our Dealer Advisory Council.
This past year, Dealer Spike sat down with its Dealer Advisory Council, made up of 30+ powersports, marine, trailer and outdoor power equipment dealers from across the country, to hear how its platform holds up. Dealers said they wanted faster support, clearer communication and greater accountability. They were right. What they’re really asking for is a dealership that keeps selling after the lights go off, with more than half of website traffic happening after business hours, and everything the New Dealer Spike commits to is built to deliver exactly that. “Every dealer should expect it… So we put it in writing.”
The fine print commits Dealer Spike to delivering faster OEM data, real-time DMS integration and industry leading SEO:
• 24-hour support resolution, with standard website changes completed within 1 business day. No more open-ended tickets.
• 99.97% uptime, positioned as the most reliable website provider in the industry. For dealers, that’s the difference between a storefront that’s always open and one that quietly costs them sales.
• A guaranteed minimum 30% increase in leads. Not a projection. A written commitment.
• Real-time Lightspeed DMS sync, the first of its kind, so inventory publishes with zero manual clicks.
“These aren’t future plans… This is a foundation, not a finish line,” claims Dealer Spike SVP of Sales Jason Lehman. “Everything the New Dealer Spike delivers today was shaped by what dealers said they need, and what comes next will be too: continued investment in AI-powered product development and discoverability built for how buyers will search tomorrow, including agentic search. The clearest proof is what dealers are already building on it.”
Click here for more about the “new” Dealer Spike:
