Moto Morini Runs Into Ekho
As Moto Morini’s U.S. Dealer network and market presence has expanded rapidly, so too has customer engagement, driving a surge in website traffic, product inquiries and sales leads that increasingly outpace the capabilities of traditional contact channels. That growth created a familiar problem: more website traffic, more product questions, and more leads than traditional contact forms can handle. Enter Ekho.
The legendary Italian motorcycle brand has deployed Ekho’s AI Sales Agent on MotoMoriniUSA.com to engage and qualify buyers around the clock across the brand’s entire US dealer network. Ekho’s new AI Sales Agent sits on the OEM’s website and handles buyer conversations in real time — answering product questions, qualifying purchase intent, and routing ready-to-buy leads to the nearest dealer. For an OEM scaling as quickly as Moto Morini, this means no buyer inquiry goes unanswered, whether it comes in at 6 AM Sunday morning or 11 PM Friday night.
“We looked at a lot of options for handling online leads, and most of them amounted to little more than enhanced forms,” notes Chris McGee, COO, Moto Morini Motorcycles. “Ekho was different and more advanced than anything we had seen. It actually talks to the customer, understands what they’re looking for, answers questions and gets them to the right dealer ready to buy. That’s exactly what Moto Morini needed to grow and Ekho delivered.”
Always On, Always Qualified
Ekho’s AI Sales Agent changes the equation. Instead of a static form that sits in a queue, buyers on motomoriniusa.com get an intelligent conversation that understands the full product lineup and can guide them toward the right bike based on their riding style, experience level, and budget. Every conversation is qualified automatically. Leads are routed to the appropriate dealer with full context, so the handoff is warm and the dealer team can focus on closing, not chasing.
For Ekho, the partnership represents another proof point for the AI Sales Agent at the OEM level, powering the digital front door for a brand with a national dealer network and a product catalog that spans multiple vehicle categories.
“Moto Morini is an iconic international brand and is building something special in the US market, and they’re doing it the right way,” explains Ekho CEO Rowan Mockler. “Great product, growing dealer network, and now a digital experience that matches the ambition. The Sales Agent gives their buyers a real conversation from the first click, and their dealers get leads that are already qualified and ready to move.”
What’s Ahead
The AI Sales Agent is live now, covering Moto Morini’s US lineup including the X-Cape 1200, X Cape 700, and Calibro 700. Customers and competitors can experience it firsthand at:
