Howard Kelly is back in the saddle at S&S Cycle, returning to the company as the Senior Director of Marketing. Kelly returns to motorcycles after a 6.5-year stint with MiTek, a Berkshire Hathaway Company, where he served in the commercial construction industry in the USA, EU and APAC markets. Kelly was last with S&S from 2004-2009 working on marketing and communications efforts leading up to the S&S 50th Anniversary. After his first stint with the V-Twin aftermarket leader, Kelly worked in the HVAC industry, headed up an advertising agency that supported a major OEM and led an apparel line from a napkin sketch to a brand distributed across the U.S.
“We are excited to have Howard back home at S&S Cycle,” said S&S Board Chair Mark Platt. “Howard brings uniquely valuable experience, passion and excitement to the S&S Team and he is set to play a key role in delivering on our promise of Made-in-America Proven Performance for our customers, keeping them at the center of everything we do.” Now back at S&S, Kelly will drive marketing efforts around the globe.
“I left S&S saying I wanted a break from the powersports industry, during a season when worldwide economic pressure was impacting our industry’s spirit and camaraderie,” said Kelly. “With the next few projects we have lined up, I hope to see that come back. I must thank S&S Board Members Brett Smith and Mark Platt for showing me what I was missing and encouraging me to get back to my real passion.”
Kelly’s return to S&S Cycle, along with other recent organizational changes, further bolsters the company’s plans to continue its legacy of creating industry leading marketing programs for insiders and customers. New products and core products that have driven the success seen over the last six decades will get plenty of attention and there may just be a few events that remind the industry just how much reach S&S brings.
