Starting in January, Boise-based distributor Western Power Sports (WPS) rolls out their new partnership with the Dunlop brand to WPS dealers across the nation. Dunlop staff will be on hand at the WPS National Sales Meeting as they introduce their team to the WPS sales force as well as conduct rep training and educating their dealer network on the iconic brand.
“Distribution is key in our industry and we are excited to give U.S. powersports dealers more options to receive Dunlop tires,” Dunlop’s Sr. VP of Sales and Marketing Mike Buckley. “We are genuinely excited to begin this new relationship with WPS. Craig and his leadership team have done an outstanding job building all their brands. We believe many of the strategies WPS executes align solidly with Dunlop, especially in areas like support for the highest levels of professional racing.”
“Dunlop is an industry recognized brand that fits perfectly within the WPS portfolio,” added WPS CEO Craig Shoemaker. “Our new partnership continues the tradition of offering our dealer network the best brands in the industry. I am confident our world-class customer service and nationwide delivery system will foster future growth for both Dunlop and WPS dealers across the nation.”
