Despite EV mandates ending and moving operations to Europe, Zero Motorcycles says they delivered an 89% year-over-year increase in North American retail sales, in addition to 17% year-over-year increase in Europe and RoW retail sales. The growth is driven by sustained demand across core markets and the introduction of more accessible models with Zero’s new XB and XE. The company also notes the year ended with a bang in North America, posting 491% growth in December 2025 retail sales compared to the same period in 2024.
To support this growth, the EV market share leader added to its global dealer footprint in general and North America in particular. “2025 was a defining year for Zero Motorcycles,” states Pierre-Martin Bos, CEO of Zero Motorcycles. “We expanded our global footprint, grew sales and welcomed more riders into electric mobility than ever before – clear proof that our products and vision continue to resonate worldwide.”
Retail sales of Zero’s full-size model lineup increased 28%. with the X Line accounting for more than 30% of total sales in North America and 16% of total sales in EMEA and APAC. Designed to make electric motorcycles more accessible, the X Line continues to attract new riders and expand Zero Motorcycles’ presence across key global markets.
To support this growth, Zero expanded its global retail footprint in 2025, increasing the North American dealership count by 40% and bringing its total network to more than 250 locations worldwide. “Increasing the level and quality of customer access to sales and service while reinforcing Zero’s long-term growth strategy is a key driver of the successful expansion,” concludes Bos.
