Yeti launches its first ever e-MTB with a bold proclamation: “We don’t party until the race is over, so we took our time to design an e-MTB the way a Yeti e-MTB has to be designed: Ready to toe the line at the EWS-E races. Meet the 160E, the world’s first race specific e-MTB.”
“When I started at Yeti, I was excited to immediately jump into one of the biggest launches in the brand's history: the 160E e-MTB,” says Garrett Davis, Director of Marketing for Yeti Cycles. “Big thanks to the Yeti Engineering, Product and Marketing teams for the collaboration and hard work in launching this new bike.”
Having been in development for over 5 years, the 160E is at the pinnacle of e-MTB design using a patent-pending, all new suspension design specifically engineered for the added power & weight of an e-MTB. “Lot of technology and storytelling to bring this to life. Had a blast working with Good Fortune Collective, Joey Schusler, Thomas Woodson, Craig Grant and Zaneray the last few months to bring some world class creative and digital to life for this new bike.
