Does the name "Steve McQueen" ring a bell? Bell Helmets' new Six Day McQueen Custom 500 are here! "Whether filming a blockbuster or ripping through the desert, Steve McQueen made a statement everywhere he went," says Simon Fisher, Category Manager at Bell.
"Dealers can take part in his legacy with our latest Six Day McQueen Custom 500," claims Fisher. "As the first name in helmets, it only makes sense that Bell collaborates with the McQueen Estate on bringing to life the Six Day racing replica. This collaboration represents a golden era of motorcycling that both McQueen and Bell helped shape.”
“My Dad loved riding motorcycles more than anything,” adds Chad McQueen. “Much of my childhood memories with my dad revolve around motorcycles. We loved going on two wheeled adventures together and I’m thrilled to see this helmet come back to life considering my dad and I always wore Bell helmets. Celebrating my dad’s passion for motorcycling and his role as an ambassador for off road-racing. My kids and I couldn’t be prouder of this partnership.”
“Motorcycling has long been a part of the McQueen legacy,” notes Molly McQueen, granddaughter of Steve McQueen. “So many iconic images tied to my grandfather’s legacy include motorcycles. This is a special opportunity to honor his memory through a hobby that is so deeply linked to who he was.”
CORE SINCE ’54
The Custom 500 is the epitome of a classic 3/4 helmet. With 5 shell sizes, this helmet is sure to give the rider a personalized fit regardless of where you are on the size chart and is lightweight with a padded chin strap for a comfortable ride. The quilted, contrast-stitched, plush interior is wrapped in a fiberglass composite shell, and features an integrated 5-snap pattern for a variety of shields and visors. The Six Day Custom helmets come complete with a special 278 decal featuring Steve McQueen’s name and the 1964 ISDT details, showcasing its authenticity and significance.
Head over to the microsite for more details:
https://www.bellhelmets.com/
