One door closes another opens? In a shocking turn of E-vents, long time editor of Road Bike Action and editorial director of Hi-Torque’s Electric Bike Action magazine since its launch, Zapata Espinoza was let go and the plug pulled on the eBike magazine. Enter Zap Bike Media, his own platform. Zap's recipe for success can be boiled down to two things: passion and authenticity. From the first Schwinn Stingray he received at 7 years-old, to entering his first motorcycle race as a long-haired 12-year-old, the thrill and freedom felt with handlebars in hand has been his guiding light in life. Following short stints as a pro class BMX and motocross racer, in 1986 his dedication to all things bike related became a professional endeavor when he was hired as an editor at Mountain Bike Action and Motocross Action Magazines. After overseeing Mountain Bike Action's rise to number 1 status, in 1993 he was hired by Rodale Press where he eventually repeated his previous success with a second title. Along the way he became the first journalist inducted into the Mountain Bike Hall of Fame. For almost four decades Zap has traveled the globe with a pen, notepad and camera as his trusty sidekicks. Building on his storied career as a journalist and editor of numerous magazines across multiple industries, Zap further honed his branding and messaging expertise during his four years leading branding and team management for Trek Bicycles. Need a two-wheeled story told, a brand built or a race team managed? Click here:
