Noting that “Ready To Race” is more than a slogan for KTM, the embattled OEM issued a video statement/racing recap on 12/20/24. “In competition, there are highs and lows, daring and disappointment, victory and defeat… 2024 has been a year of conquests but also challenges for the company, and unwavering customer dedication.” While challenges are part of any great journey, KTM sees them as an opportunity to accelerate toward an even brighter future.
“It is no secret that KTM AG is navigating a shifting economic landscape. However, as our READY TO RACE mantra suggests, we are embracing this moment to realign, refuel, and reinvigorate. KTM remains fully committed to delivering exceptional experiences to our current and future customers. We will continue to thrill and find our way to the top of the podium again.”
Off the racing line, the KTM brand has also been extremely active this year. The brand unveiled 59 new models, hosted three international media launches with 152 media partners in attendance, successfully pulled off three customer events with 283 participants, and returned to EICMA, the world’s largest motorcycle show, with a massive 1,635 m² booth along with 17 new KTM products.
There has been a strong push behind these new motorcycles, as well as efforts to ensure we maintain momentum in the right areas. KTM is applying the same forward-thinking approach during this restructuring phase. Our goal over the next 90 days is to stabilize the business while setting the foundation for sustained growth and success.
Throughout this period, KTM guarantees the continuation of motorcycles being delivered through our Authorized KTM Dealer network. The same goes for our spare parts, technical accessories, customer service support and warranties which remain unchanged, ensuring ongoing and unwavering support throughout this period.
