Turn 14 Powersports has tabbed industry pro Eric Maurer as its new Marketing Manager. Texas-based Mauer will be riding herd on brand building, overseeing strategy and execution for a growing stable of powersports staples, including Answer, Biker’s Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed & Strength and TwinPower.
“I’ve always straddled both worlds—marketing and creative leadership — combined with a passion for enthusiast industries,” says Maurer. “This opportunity brings it all together. Turn 14 has real momentum in powersports, and I’m excited to help drive that forward.”
A lifelong rider and custom motorcycle builder, Maurer brings more than 20 years of experience in marketing, creative direction and strategy across the powersports, automotive and high-tech industries. Known for combining strategic leadership with a builder’s mindset, he’s recognized for bringing bold ideas to life through thoughtful execution.
Maurer’s background includes work with the Motorcycle Industry Council, Microsoft, Todd’s Cycle, a variety of aftermarket enthusiast-focused brands and industry publications. Turn 14 Distribution—already a major player in the performance automotive aftermarket—launched its powersports division to bring fresh energy and operational strength to the category. With Maurer now leading marketing, the company is doubling down on its commitment to brand-building, consumer engagement and community-driven growth.
“Powersports is more than a market—it’s a culture,” concludes Maurer. “We’re building something here that honors the past while charging into the future.”
