Industry veteran Melissa Coffey is getting in on the action — ACTION Recruiting, that is. Coffey brings the executive search and recruiting team more than 25 years of experience in the powersports, motorsports, motorcycle, EV and bicycle industries. “Melissa is a sophisticated, innovative and high-output industry insider and change agent,” says ACTION founder and CEO Jan Plessner. “She has extensive experience in talent recruitment and team building.”
Coffey will be instrumental in enhancing ACTION’s capabilities for executive-level searches for both current and future clients, according to Plessner. “With experience in roles like VP of Sales & Marketing, CMO and Director of Global Sales & Service, she boasts a proven track record of identifying and attracting top talent to create high-performing teams. She runs on high-octane fuel, which is crucial for the labor-intensive nature of our work. She is aware of the nuances within our industries and can help us realize our immediate and distant future goals. In summary, Melissa gets it!”
“I have had the privilege of working with ACTION Recruiting for nearly five years, both as a client and a candidate,” adds Coffey. “Jan Plessner has been a personal mentor and is widely respected in our industry. The chance to join her team is a true dream and feels like a natural progression in my career. I couldn’t be more excited.” Coffey has family ties to FOX Factory, which launched her early career in powersports.
Currently a contributing writer for Powersports Business magazine, she is also the founder and CEO of CATCH Strategy, a sales and marketing services firm based in Austin, Texas.
