In addition to announcing that the brand is actively seeking dealers in select territories, Beta USA is bringing a Brand Ambassador on board. The 2020 450 MX champ Zach Osborne will be supporting the Beta race teams, attending trade events on behalf of Beta and dropping in on Dealer activation events among other duties. “I am very happy to have Zach be a part of our special company,” says Beta boss Tim Pilg. “Our race team has already been very successful these past couple seasons in all aspects of events and Zach will be able to add even more to that success.”
He adds, “We not only have him working on the racing side of things but also in attending some different ride events and representing the Beta brand as well in a fun way. It is going to be a great year!”
Osborne brings a wealth of experience to his role. His professional career spans over 16 years and includes four major U.S. championships. He was crowned the AMA Pro Motocross 450 Class Champion in 2020 and claimed both the 250SX East and 250MX Championships in 2017. His career highlights also include 20 AMA Pro Motocross 250 Class podiums, 7 wins in the 250 class, and 4 victories in the 450 class. Following his Supercross and Motocross retirement, Osborne returned to full-time racing in 2022 in the off-road world as well in GNCC competition.
“I’m honored to be a part of the Beta family. They are carving out a neat spot as a brand in our sport, and I’m excited for their future. I hope I can add momentum to the great work they are already doing and have some fun along the way,” concludes Osborne.
