Since the launch of the line back in 2008, Beta USA has seen sales steadily ramp up. Despite economic headwinds, COVID and tariff threats, Beta sales blew up between 2018-2024, increasing 180% during the past seven years. The company is still seeing close to an additional 10% growth from 2024 to 2025 despite a few other companies saturating the market.
“I feel there are many reasons for this growth, notes Beta USA president, Tim Pilg, “it starts with our engineers developing the motorcycles, to our dealers that have grown their dealership with our brand, and also to the customers who continue to purchase new Beta’s and at the same time, tell their friends about us. I am also very proud of our Beta USA staff as each one of them has a unique talent that they bring to the company providing a level of support to all Beta riders that I feel is unmatched!”
To build on this success, Beta USA continues to expand by adding new dealers in key markets without taking away sales from existing Beta dealers. “We want to keep a good balance of dealers in each market area where they are not fighting for sales but rather focusing on being profitable so they can provide the Beta owner with a higher level of dealer service,” Pilg continues. “We do however still have many “holes” in the states so we want to fill those.”
Beta continues to be the highest resale off road motorcycle in the USA, mostly in part due to the overall demand for the products, he adds. “Beta USA takes pride in the service that they provide to their 200 dealers nation-wide as well as their support they provide to all Beta owners.”
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