As expected the original V-Twin go-fast guys from Viola, Wisconsin, are accelerating when others are grabbing the brakes. Continuing to hire top talent and promote from within, former Hot Bike editor and current S&S stalwart Howard Kelly has been promoted. “I am pleased to announce the board’s decision to promote Howard Kelly to VP-Marketing effective immediately,” said S&S owner/director Brett Smith.
“For the past several years the board has eagerly awaited a marketing leader able to launch a comprehensive dealer catalog, establish a strong presence at industry events, and reinstate the creativity of S&S projects with various builders.” Smith went on to say, “Howard started in September, launched our first catalog distributed to dealers in nearly ten years—in time for the holidays, and was able to identify and collaborate with six of the most highly regarded custom bike builders in time for launch by Daytona in March. By any standard, Howard very much deserves this leadership role and I’m very thankful to have him back at S&S Cycle.”
Kelly has been back with S&S Cycle since September 2024, having previously worked at S&S from 20024-2009. Upon his return, Kelly was immediately assigned several major projects that had previously stalled. Kelly and his marketing team have been going full throttle ever since. With the Vintage Tour launched and creating significant excitement, the entire team are already starting to focus on 2026 initiatives. Stay tuned to see what S&S Cycle brings to the industry next.
