“Social media isn’t about selling — it’s about being social,” says Shelby Stites. “It’s a free, powerful way to connect with people in their everyday lives. If you want to stand out, you’ve got to show up differently—and consistently. That’s where the magic happens.”
Stites has just been named All Balls Racing’s first-ever Social Media Strategist — a role that marks the company’s strategic shift toward direct-to-consumer engagement and digital storytelling.
“All Balls Racing is entering a new era, and Shelby is a huge part of that,” notes Matt Wilson, Product Marketing Manager at All Balls Racing. “She’s not just running the show behind the scenes—she’s the face fans see and the voice they hear. Shelby brings the creativity, insight, and boldness we need to connect authentically and bring our rebrand to life.”
As the face of All Balls Racing across Instagram, Facebook, TikTok and YouTube, Shelby brings the voice, vision and personality that powersports fans now associate with the brand, explains Wilson. From video drops to real-time engagement, she’s redefining what it means to connect with riders in the digital age.
“With a background that spans digital-first brands and agency leadership, Shelby’s creative approach is backed by strategy and performance… “She’s helped reposition All Balls Racing as a consumer-first brand—delivering content that stops thumbs, builds loyalty and brings new energy to a traditionally B2B-focused company,” says Wilson.
From influencer coordination to content production to analytics, Shelby leads every part of the social strategy. Her presence has become synonymous with the brand’s tone—fearless, fast-moving, and always in touch with the off-road community. To follow Shelby and the brand’s journey, visit:
