Dealers Tour Tao Factory
“Think of it as a brand within a brand,” suggests Denago GM David Garibyan. “Denago Powersports is the premium brand of Zhejiang Taotao Vehicles, akin to how Lexus is related to Toyota.” To help provide insight into how Denago’s American team collaborates with the factory in the process of designing and building motorcycles and ATVs some of the top U.S. dealers were given all-access passes to the factory to see how the team works with engineers to create vehicles designed to stand out in the competitive U.S. market.
The Tao Motors factory visited was built in 2018, so it’s a modern, well-lit facility, which currently encompasses 1.3 million square feet. However the footprint is expected to expand another 30% this spring. The flagship Denago Powersports brand has been in the U.S. market since July 2023.
More than 2,000 skilled workers manufacture about 450,000 motorcycles annually — and an equal number of ATVs! The U.S. dealers saw 800 ATVs produced in a single shift during the tour. Tao/Denago virtually produces every component of every vehicle in this factory — They even build their own wiring looms in-house, a labor-intensive process typically outsourced by other manufacturers. Along with the production facilities, the factory also includes Denago’s R&D operations where new models are developed, global corporate offices, and even a massive museum showcases landmark dates and vehicles.
See the full factory tour in the July 2025 issue of Dealernews:
