“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts. “After years on the dealership side — as an owner/operator, running multi-store operations and working closely with OEMs — I’ve stepped into a new role where I get to merge my dealership experience with a full-service digital marketing strategy benefiting dealerships.”
If you didn’t make it to Columbus, he adds, “At Corkboard, I’m focused on helping powersports dealers and OEMs grow smarter and more efficiently.” That includes:
• Developing meaningful OEM partnerships
• Helping dealers make the most of their Co-Op
• Bringing real-world dealership knowledge into every marketing decision
• Doing it all with transparency, data, and a dealer-first mindset
“We’re already making big strides, including becoming one of just 25 Honda Preferred Vendors, and I’m excited about what’s ahead,” adds Peshoff. “If you’re a powersports dealer or OEM looking to do more with your marketing — especially with Co-Op — I’d love to connect. Let’s talk powersports, performance, and what it means to market with purpose,” concludes Carl.
