



Milan returns as the world capital of two wheels as the 82nd edition of EICMA — Esposizione Internazionale Ciclo Motociclo e Accessori,— goes off this week! Since 1914 EICMA has been the center of the motorcycle universe, but this year’s event is poised to set records November 4 to 9 in the pavilions of Fiera Milano in Rho.
More than 730 exhibitors representing 2,000 brands and 50 different countries of origin are filling the massive show halls. There are 10 countries exhibiting for the first time, including Estonia, Georgia, Ireland, Mexico, Panama, Peru and the United Arab Emirates. However the old guard — The “Made in Italy contingent” remains substantial with Italian companies representing 30% of the 2025 exhibitors…
And that is just inside the show halls. The outdoor MotoLive component celebrates 20 years of racing, demo rides, music, free test rides, food and entertainment. More than 60,000 square meters of outdoor space at EICMA is earmarked for MotoLive this year. Racing will be highlighted by racing legends competing in Champions For Charity event. Australian Troy Bayliss, three-time SBK world champion, was the first to confirm, however rumor has it more than 20 world titles will be on the starting line Saturday and Sunday.
Can’t wait for the next issue of Dealernews to see what is happening at EICMA? Get the holeshot here:
https://www.eicma.it/en/eicma-2025-the-82nd-edition-is-a-tribute-to-passion/




















