Zero Motorcycles has announced a major leadership transition. Industry veteran Pierre-Martin Bos has been appointed as the company’s new Chief Executive Officer, succeeding Sam Paschel, who steps into a “senior advisory” role on Zero’s board after eight transformative years at the helm.
Bos joins Zero with more than two decades of international experience in the automotive industry. Before his appointment, he served as Director of Purpose Built Vehicles at Kia Europe, and previously held senior roles at Stellantis, Fiat Chrysler Automobiles and Kia, overseeing strategic growth and operational excellence across Europe, Africa and Asia.
Fluent in three languages and recognized for his cross-cultural leadership, Bos brings a unique global perspective to Zero’s mission. His background in innovation strategy, brand expansion and customer experience is said to align with the company’s ambition to extend its reach beyond North America and solidify its place in the rapidly electrifying mobility landscape.
