Triumph shares a longstanding connection with the quintessential English icon James Bond. Most recently Triumph was showcased in the 25th Bond film, No Time To Die, where 007 rides a Triumph Scrambler 1200 XE in the dramatic opening sequence set in Matera, Italy. “Today, we’re excited to announce that Triumph Motorcycles is the Official Motorcycle Partner for the new James Bond video game 007 First Light,” says Triumph PR Manager Eric Van De Steeg.
But what does a cameo in a film or video game mean to a dealer in the real world? “Plenty,” points out Van De Steeg. “The successful collaboration led to the release of three sold-out limited edition Bond motorcycles and a co-branded 007 x Triumph clothing collection.” It also predisposes the next generation of riders to Triumph when they swap their console for IRL adventures.
Developed by IO Interactive, creators of the acclaimed Hitman franchise, the game introduces a standalone origin story for 007, allowing players to experience the formative events that shaped a young James Bond into MI6’s most iconic agent. On their journey through the game, players will encounter a custom Triumph TF 250-X motocross bike with a unique ‘Flamethrower’ in Q’s lab.
Watch the flamethrower in action in the official trailer for the game here:
