Big Upside For Powersports Dealers This Year
Sound the alarm! Registration for the SEMA Show opens online Monday, May 4, for the 2026 event. Set for November 3-6 at the Las Vegas Convention Center, the big draw for 2026 is the expanded Powersports / SxS / Lifestyle section in West Hall. The entire hall is intended to create an “Adventure Lifestyle” destination adjacent to the Truck and Off-Road areas. According to SEMA VP of Events Tom Gattuso, the expanded layout reflects real-world consumer behavior, as enthusiasts often own a complete package that includes a tow vehicle, trailer and multiple two-wheel or four-wheel vehicles.
“Each year, the SEMA Show serves as the global gathering point for the automotive aftermarket,” Gattuso notes. “It’s where attendees can experience the latest innovations firsthand, see groundbreaking vehicle builds and discover what’s next for the industry all in one place.”
“With registration opening on May 4, attendees can begin planning their experience for the 2026 Show,” adds Andy Tompkins, SEMA Trade Show Director. “This year’s Show features a dynamic floor plan with new features such as the expansion of a dedicated Powersports section in West Hall, giving attendees even more targeted content and opportunities to connect across the industry.”
Organizers encourage attendees to register early once registration opens on May 4 to secure their place at the Show and begin planning. Early registration helps attendees maximize their time onsite and take full advantage of everything the Show has to offer. Qualified attendees can secure their SEMA Show badge for $50 through June 26, after which registration pricing will increase. For the latest updates, deadlines, and Show information, visit:
