To highlight the return of ATVs to the world’s most iconic hard enduro event for the first time in eight years, Segway Powersports made history at the legendary Red Bull Erzbergrodeo. Leading the charge was an international team of six riders representing three nations, including American off-road racer Jacob Zuccone and Dirt Wheels Magazine, editor Cain Smead, alongside accomplished riders from Germany and Serbia—all competing aboard the Segway AT10.
“Erzbergrodeo represents everything that makes off-road racing special — determination, innovation and the relentless pursuit of what’s possible,” said Gabriel Cruz, Marketing Director of Segway Powersports U.S. “Bringing ATVs back to this legendary event after eight years wasn’t simply about competing. It was about creating opportunity, celebrating the roots of our sport, and pushing off-road culture forward.”
Known as the “Iron Giant,” Erzbergrodeo is widely regarded as one of the toughest off-road races in the world, drawing elite competitors from around the globe to tackle Austria’s unforgiving iron mine. In 2026, Segway Powersports partnered with Red Bull to reintroduce ATV competition to the event, reigniting a racing discipline absent from Erzberg since 2018.
The return of ATVs to Erzberg stands as more than a milestone for Segway Powersports, claims Cruz. It represents a renewed commitment to expanding the boundaries of off-road competition and showcasing the excitement of ATV racing to a worldwide audience.
Together, the group made history as the first riders to campaign the Segway AT10 at Erzbergrodeo and the first to guide the platform to successful finishes at one of the most demanding off-road races on the planet. We didn’t come to Erzberg to fit into off-road culture — we came to contribute to it,” concludes Cruz.
