Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”
While the core values are a reset, the blueprint for the future was also unveiled. “Every decision, every detail, every piece of gear is built to go further. “Our products are lighter, stronger, and more technical where it counts. Designed to perform at the highest level,” MX trackside report Thomas told the press. “The Blueprint Protection line is engineered to redefine rider confidence through advanced impact management, uncompromising comfort, and race-proven performance. Featuring innovative RHEON technology made famous by the revolutionary Formula helmet, Blueprint adapts to the demands of every ride… Blueprint is protection designed for the next generation of performance.”
In addition to the reset, FLY is expanding its reach beyond the track with a nod to the off-road and ADV segment. JT says the new Patrol Elite premium collection and revamped Patrol line take FLY Racing to a higher level of performance. “Adding a top-flight off-road offering is a huge coup and portends to where the brand is trending. Upwards and onwards to what’s next in off-road and adventure riding.”
FLY Racing 2027 isn’t just all new he notes. “It’s purpose-built to change the expectation. This is who we are. This is what we stand for. Riders are who we stand behind. Forever driven by a fearless pursuit for what’s next. Welcome to the FLY Racing of tomorrow.”
