MotoAmerica says year-to-date growth across broadcast, attendance and digital media for its 2026 season is up 10x this season, with a 540% increase in viewership and six straight years of increased in-person attendance. The expansion is anchored by multi-platform distribution partnerships with Samsung TV Plus and Vice TV, alongside a dynamic content ecosystem that offers fans live racing access across all seven MotoAmerica classes for the first time in series history.
“Our broadcast performance in 2026 shows there is a strong appetite for motorcycle road racing when fans have easy access to the racing,” reports Chuck Aksland, Chief Operating Officer of MotoAmerica. “Our partnerships with Samsung TV Plus and VICE TV have expanded our reach significantly, putting MotoAmerica in front of millions of motorsports fans while also introducing our racing to a new audience.”
The series’ momentum across viewership, attendance and fan engagement is backed by strong distribution support and content accessibility:
Samsung TV Plus: Reaching over 110 million active monthly users, Samsung TV Plus delivers live racing on Samsung TV Network (STN) and hosts MotoAmericaTV, a dedicated 24/7 FAST channel. Distribution continues to scale globally across North America and into expanding international markets, including Canada, Australia, New Zealand, and beyond.
Vice TV Partnership: Serves as the official broadcast partner for the Quad Lock Superbike Championship, providing live linear cable coverage across race weekends.
Mainstream Cross-Pollination: Cultural reach has been further elevated through the six-part docuseries Hooligans: The ARCH Racing Project, featuring Keanu Reeves, bringing new audiences into motorcycle road racing.
Collectively, these multi-channel initiatives have brought more eyes, more fans, and more engaged sponsors to the sport, setting a strong tone heading into 2027—the second year of the landmark Samsung partnership, claims Askland.
Through the first eight events of the season, total broadcast viewership surged 5.4x year-over-year – representing a 540% increase compared to the same period in 2025. Cumulative household reach similarly expanded tenfold (a 1,000% increase) across North America.
